The goal is to make it easier for your team to do the right thing than the wrong thing.

If creating an on-brand social post requires someone to open Canva, find the right template, apply the right colours and fonts, and upload the right logo they’ll either skip it or do it wrong.

If there’s a ready-made template waiting for them with everything already set up, they’ll use it and it’ll be on brand.

Templates are the operational infrastructure of brand consistency.

Essential templates to create

Social media

  • Square post template (1080x1080px)
  • Instagram post template (4:5 ratio)
  • Story template (1080x1920px)
  • LinkedIn banner template
  • Event announcement template
  • Testimonial/quote template
  • Staff spotlight template

Documents

  • Email letterhead
  • Proposal/quote template
  • Meeting agenda
  • Report cover
  • Presentation slide deck

Email

  • Email signature
  • Newsletter template (if using email marketing)
  • Enquiry response template

Tools to manage brand consistency

Canva for Teams – shared brand kit, templates accessible to all team members, brand colours and fonts locked in. Best option for most NDIS providers.

Google Workspace – Google Docs and Slides with shared templates, stored in Team Drive.

Microsoft 365 – Word and PowerPoint templates, shared via SharePoint.

(DISBRANDED is Team Microsoft!)

The 20-minute brand kit setup

If you’re using Canva, do this now:

  1. Set up your brand colours
  2. Upload your logo
  3. Set your brand fonts
  4. Create one social post template
  5. Share access with your team

That’s your minimum viable brand kit done. Whenever you create a template it, add it to the brand kit for future use.

Exercise

Create one social media post template in Canva using your new brand. Make it simple enough for any team member to use. Share it.

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