This is the practical lesson. We’re going through the key brand touchpoints and exactly how to update them.

Email signatures

Your email signature is one of the highest-frequency brand touchpoints – every email you send is a brand impression.

A good email signature includes:

  • Full name and title
  • Organisation name
  • Phone number
  • Website URL
  • Logo (optional but recommended)
  • Any relevant credentials or accreditations

Create a standard template and make sure every staff member uses it. Inconsistent signatures look unprofessional.

Social media profiles

For each platform:

  • Update profile picture to new logo (consistent across all platforms)
  • Update cover image with new brand visuals
  • Rewrite bio using your new core messages and tone of voice
  • Update website link
  • Pin an introductory post about your new brand if relevant

Make sure each asset is fitted for the specific dimensions of each social media platform. The cover image/banner for Facebook is different to LinkedIn. Canva (if you’re using it) has these dimensions figured out and available as templates. Claude design is also good at it. 

Google Business Profile

  • Update logo and cover photo
  • Update description using new messaging
  • Check all business information is current (hours, address, phone, website)
  • Add photos that reflect your new brand aesthetic

Physical materials

Don’t throw out existing stock immediately – use it until it runs out, then replace with new branded versions. Or get some stickers made and slap it on top of them. It’s a conversation starter! Exception: anything that has incorrect information or looks significantly off-brand.

For new print orders, always get a proof before printing a large run. Your style guide should have the correct colour coding for the printer.

Document templates

Create master templates in Google Docs or Microsoft Word for:

  • Letters and correspondence
  • Proposals and quotes
  • Reports
  • Meeting agendas

Store them in a shared location so everyone uses the same version.

Exercise

Update your email signature today using the format above. Then update at least one social media profile. These are the highest impact, lowest effort items on the rollout list.

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