You know what a website needs to do and how it should be structured. Now let’s get specific. This lesson walks through your core pages one at a time and shows you exactly what goes on each, section by section, top to bottom. Think of it as the blueprint you build from.

For each page, you’ll see the sections in the order they should appear. You don’t need every section every time, but this is the proven shape that works for disability sector websites.

The homepage

Your homepage is your front door, and it should be built as a stack of sections, each doing one job:

1. The hero (the top, above the fold). The first thing people see without scrolling. It needs: a clear headline saying what you do and who for, one supporting line, and one primary button (your main call to action, usually ‘Enquire’ or ‘Find support’). That’s it. Don’t crowd it. This single section decides whether people stay. A supporting image or video is even better, most people don’t scroll past this, so best foot forward here.

2. The ‘what we do’ strip. Three or four of your core services, each as a short heading plus a line of plain explanation, each linking to the fuller services page. This orients people fast.

3. The trust section. So they know a bit about you and your services, so now they are looking for trust. This section is all about: why you, and why you can be believed: a participant or family testimonial, your recognitions, years of experience, or genuine outcomes. People in this sector are deciding whether to trust you, so give them a reason early.

4. The ‘how it works’ or ‘getting started’ section. Three simple steps showing what happens when someone reaches out. This removes fear of the unknown, which is a real barrier in the disability sector. ‘Get in touch, we’ll have a chat, we’ll match you with the right support.’ Give them a plan of action. 

5. A second call to action. People who scrolled the whole homepage are interested, so give them another clear chance to act. Repeat your primary button.

6. Footer. Contact details, service areas, key page links, and your accessibility and privacy links. The footer is where people look for your phone number, so make it easy.

The services page

This is often your highest-value page after the homepage, because it’s where people decide if you fit. Its shape:

1. A short intro that frames your services in plain language and reassures the reader they’re in the right place.

2. Each service as its own clear block. For every service: what it is in plain terms, who it’s for, where you offer it, and what a typical experience actually looks like. Don’t just name the NDIS support category. Describe the real thing: ‘Here’s what a week of support coordination with us looks like.’ Photos and videos here are a premium.

3. Eligibility and practical detail. Whether someone needs to be plan-managed or self-managed, what areas you cover, whether you have availability. Answering these saves everyone time.

4. A call to action specific to enquiring about a service.

If you offer several quite different services, consider a separate page for each — it’s better for clarity and for SEO (each page can target a different search).

The about page

People check your about page to answer one quiet question: can I trust these people? So it’s not a corporate history, it’s a trust-builder:

1. Your ‘why’. Why this organisation exists, in human terms. This is where your brand story from Module 1 lives.

2. Your approach or values. Shown, not just claimed. Not ‘we value dignity’ but a concrete sentence showing how dignity shows up in what you do. Don’t assume trust in your statements, so prove them.

3. The people. Real photos and short, warm bios of the actual humans. People trust faces, not stock photos. This matters more in the disability sector than almost anywhere, nobod wants to invite a nameless/faceless person int their home.

4. A gentle call to action. Someone reading your about page in full is warm, so invite them to take the next step.

The contact page

The job here is simple: make it effortless to reach a real human. Include every option (phone, email, a short form), your service areas, and set expectations (‘We’ll get back to you within one business day’). We’ll go deep on the enquiry mechanics in the next lesson, because this is where conversions are won or lost.

Exercise

Take your homepage and sketch it as the stack of sections above, in order. For each section, write one line on what it’ll say. Do the same for your services page. You’ve now got a section-by-section blueprint to build or rebuild from, rather than a blank page.