This course is for disability sector organisations who are tired of posting into the void. 

Of posting blocks of text, crowded visuals and inspirational quotes (God these annoy me). 

You’re creating content. You’re engaging with social media. You’re sending marketing emails and running campaigns. And nothing much is happening. You don’t really know what you’re doing. 

The problem isn’t effort, in fact if you’re dong any of the above good work on getting started. But you’re likely missing one thing. Strategy.

Creative without strategy is decoration or better yet: ‘random acts of content’. Strategy without creative is a spreadsheet nobody reads. This course is about both and how to make them work together to actually grow your organisation. 

What I love about creativity is how well it evens the playing field between you and a bigger organisation down the road. Great ideas are free and the means to execute them are cheaper than ever. Creativity is the ability to generate novel, imaginative ideas and turn them into valuable realities and to be creative means using imagination and original thoughts to produce something new or solve a problem. In my view, it’s rarely a lack of resources, it’s a lack of resourcefulness that undoes creative strategy.

Over the next 6 weeks you’re going to learn what creative strategy actually is, unlock your own creative capacity, learn how to make things that land, build a channel strategy that makes sense, understand how to create content that works across platforms, and build a marketing model that compounds over time. Because good content, like money in a bank, compounds over time, so the sooner we get some good creative going the sooner you’ll get benefits.

Finally we’re going to end the course with something almost nobody else in this space teaches: how to make all of it genuinely inclusive and accessible.

What to expect

• 6 modules dropping weekly
• Practical exercises every lesson
• A working creative strategy by the end of week 6