This lesson is about turning everything from the last six weeks into a concrete plan you’ll actually execute.

Your professional brand stack (what you’ve built)

  • Your why
  • Your credibility audit
  • Your professional brand outcomes
  • Your archetype and secondary archetype
  • Your professional perspective (3 sentences)
  • Your professional brand statement
  • Your signature story with hook and CTA
  • Your speaker one-pager
  • Your pitch structure and objection responses
  • Your content territories and 4-week calendar

If any of these are incomplete, this week is the week to finish them.

The 90-day plan

Month 1: Foundation and rhythm

  • Publish content on your chosen platform every week without exception
  • Attend one professional event with your pre-event strategy
  • Send your speaker one-pager to at least two event organisers
  • Reconnect with 10 people in your professional network

Month 2: Amplify

  • Pitch yourself for one speaking opportunity
  • Write and publish your most bold, perspective-driven piece yet
  • Have three intentional coffee conversations with people you want in your network
  • Engage actively with other people’s content in your field

Month 3: Build

  • Review what content has resonated and double down on it
  • Submit a formal pitch for one significant opportunity (funding, partnership, role, speaking)
  • Host or co-host one online or in-person event – a webinar, a roundtable, a workshop
  • Assess your professional brand outcomes from Module 1 – how close are you?

What success looks like

Not follower counts. Not viral posts. Not external validation.

Success is showing up consistently, getting clearer about your perspective, and creating enough visibility that the right opportunities start finding you.

The rest follows.

Exercise

Write your 90-day plan using the structure above. Make it specific. 

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